IED Torino x Suzuki


IED | Istituto Europeo di Design presents Suzuki Misano, the new concept vehicle created in collaboration with Suzuki.
Result of the twenty-four students of the Master in Transportation Design,
Misano merges the japanese project philosophy with the passion and style of italian design tradition.
Suzuki has asked to the designers to work on the match between  Way of Life vs La Dolce Vita.
The video, that follows the vehicle's making of,
is characterized by the contrast between the neatness of the images
and the wit of the voice over mood; 
representing the merge between the japanese approach to design
 and the lightness of italian lifestyle suggested by the theme.