Cinzano

1757 Exclusive Booklet






The fragrance and flavour of 1757 Vermouth di Torino originates from the careful selection of
aromatic herbs, roots, woods, spices, flowers and fruits, rich in aromatic compounds.


The story of the 1757 La Bottega is the story of a partnership between three great masters:
Campari Group’s Italian Icons Herbalist & Master Blender, Bruno Malavasi;
Master Perfumer & Olfactory Expert, Meo Fusciuni;
and Internationally Awarded Bartender, Erik Lorincz.

For this project Bruno Malavasi, who guides the formulation of 1757 Vermouth di Torino,
worked together with Meo Fusciuni, in order to pick a selection of natural essences
perfect to mix with the botanicals in the blend.
Erik Lorincz, master mixologist, then created signature cocktails blending them together.